Warren Buffett explains investor relations using a couple of close relations – his sisters.
“When writing Berkshire Hathaway’s annual report, I pretend that I’m talking to my sisters.
I have no trouble picturing them: Though highly intelligent, they are not experts in accounting or finance. They will understand plain English, but jargon may puzzle them.
My goal is simply to give them the information I would wish them to supply me if our positions were reversed.
To succeed, I don’t need to be Shakespeare; I must, though, have a sincere desire to inform.
No siblings to write to? Borrow mine: Just begin with “Dear Doris and Bertie.”
And just in case the Sisterhood detect a whiff of sexist bias let me add that this works for any Tom, Dick or Harry as well.