It’s all in the Story….

You can get over both information and experience in a more compelling way if you turn it into a story.Watching skilled speakers will show you how that works on you as a listener.

Here are the basic tips to get you started.

1. Don’t report information. Rather turn it into a story.

Here’s an example.

A report would tell us that Alan Smith is the CEO of an internet security startup, while a story might say with “Alan was sitting in a college seminar one day when he saw the gap in the market that his startup was going to fill.”
If you feel you need to stay with a report format a possible solution is to combine it.
This may be made up of both a factual report and story elements :
• Narrative start – an introductory story
• Factual details – the report
• Narrative End – go back to the story .

2. Collect telling details.

Give the details of the scene. Imagine you are describing the first few shots of a movie. Say wht you saw, heard, felt.

“I had just arrived in the office on Friday morning on a boiling day in August at the end of a very difficult week when I first saw the email that we were to go through another reorganization. I was feeling …..”

3. Pick out the human angle or an interesting facet.

“I was talking to a client last week who told us that this solution means he has more time to volunteer for the community project the company is doing.”

4. Generate suspense with a question or a dilemma.

Which is more compelling?

We were wondering when to introduce localized versions of the product.
OR
Within months IT people from around the world were getting in touch with us to ask us when it would be available in Indian, Chinese, so the question is how do we approach those markets….”

5. Give your story a human voice.

Try and make the language you use sound like they came from a real person.
Quote them directly (the actual words they said) rather than indirectly.
Compare:
Jane told us that the program was good.
OR
I bumped into Jane on the way to lunch last week and she said “Great work. The program is exactly what we want.”

6. Use rich and vibrant language

Enjoy putting together your stories and express yourself in the most interesting and textured way possible.

Here is a good example of that which uses an interesting combination of lyrical and everyday language.

Bono: Introduction The Book of Psalms ( Pocket Canons)
At the age of 12, I was a fan of David. He felt familiar, like a pop star could feel familiar. The words of the psalms were as poetic as they were religious, and he was a star. Before David could fulfil the prophecy and become the king of Israel, he had to take quite a beating. He was forced into exile and ended up in a cave in some no-name border town facing the collapse of his ego and abandonment by God. But this is where the soap opera got interesting. This is where David was said to have composed his first psalm — a blues. That’s what a lot of the psalms feel like to me, the blues. Man shouting at God.

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