Roadshows – What’s the (non) Deal ?

roadshow

Roadshows are when you meet fund managers, analysts and other investors and try to present your company and promote your stock. The indicators that it is working are that they:

 

 

  • Monitor your stock
  • Join future earnings and conference calls
  • Come to your presentations
  • Meet you next time
  • Buy your stock

Looks like the investors have to make all the running. So what do you have to do to invest in the relationship?

At a recent CFO forum on IR here the magic number for meeting investors was at least 3 or 4 times a year with 7 – 8 times a year being suggested.

That’s a lot of plane trips for the average overworked CFO. But these days Investor Relations means just that: Relations with the Company Leadership – like the great team I was working with this week. One handshake and you get it that they can do the job.

Ah the human touch. Greeting, Talking, Eating. Spending Time with real people in a room.

Investors in the largest institutions are no different to anyone else. Despite all our technological toys no human heart ever warmed to the glow of a laptop screen.

Fly, My Beauties. Make friends and relations.

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